If you’ve ever jammed to the beats of SOFI TUKKER or the chill vibes of Kurt Vile, then you’ve already caught a glimpse of Third Side Music's magic! This indie powerhouse is the brainchild of Jeff Waye and Patrick Curley, two music trailblazers who kicked off their quest in Montreal back in 2005. Armed with just a $150,000 investment, they’ve turned their dream into a music mavens’ magnet that now rakes in over $25 million annually! And yup, they did it without any outside cash injections. Talk about independent spirit!
Starting on intriguing paths—Waye from record distribution, rocking Ninja Tune’s North American ops, and Curley transitioning from indie rock to lawyering it up—these music maestros have an impressive playbook to share. Their secret? An epic sync game. Yep, they’ve snagged spotlight spots in popular shows like The Bear and The White Lotus, and even in glam campaigns for Dior and Apple!
Did someone say success story? Just ask Wolf Parade. Their 2005 hit 'I’ll Believe in Anything' saw its Spotify streams skyrocket from 21 million to 40 million after a soundtrack feature! Syncs aren’t just boosts; they’re game-changers.
TSM is thriving like never before. Whether it’s setting records in 2025 or cooking up fresh ways to team up with artists, these guys are riding a wave without the shakeups of selling out. They’re all about artists over money. As Waye says, anyone looking to bury the competition should look elsewhere.
In a world of corporate giants, Waye and Curley stand steadfast in their independent hustle. So, if you’re curious about how they break the mold, stay tuned for their insights on owning your journey in the music biz!