Heads up, music fans! 🎧 The Los Angeles-based GoDigital Music has just turned up the volume by promoting Lauren Demarte to their first-ever Chief Operating Officer (COO), and it's time to pay attention! Lauren's no stranger to the beat of the industry, having rocked it as the Senior Vice President of Marketing at Cinq Music Group, a key player in the GoDigital family known for its epic lineup and global reach.
With over 15 years of experience in tech companies that are still flexing their muscles, Lauren's got the creds to lead GoDigital Music’s operational strategy like a boss! Not only will she be grooving with the teams in L.A., but she’s also got the Colombian beats covered, aiming to amplify GoDigital's presence in supercharged markets across Latin America and beyond. 🌎
This promotion is part of GoDigital Music’s master plan to go global. Guess what? They just scored $230 million in funding – cha-ching! 💸 That’s another verse in their billion-dollar song. Plus, say goodbye to the old “GoDigital Media Group” and hello to a fresh and fierce GoDigital brand with three new business units: GoDigital Music, Networks, and Brands.
Loyal fans of Cinq Music, brace yourselves: A rebrand is in the works! It's an exciting time as Lauren, the queen of strategic marketing, promises to keep growing artists' reach and engagement. She’s all about that thriving diversity, saying, “I'm proud to be part of a leadership team that reflects the diversity of the industry we serve — including strong female voices shaping strategy and growth.” You go, Lauren! 🙌
CEO Logan Mulvey couldn't be more pumped, claiming, “Lauren carries the beautiful burden of being an extremely reliable executive and problem solver.” Sounds like she’s the perfect person to help navigate this thrilling new chapter!
Amid all this buzz, GoDigital is making serious moves, like buying up Latin music catalogs worth a cool $115 million and snagging the publishing catalog of legend Marc Anthony. Plus, they’ve got a foot in Europe now after acquiring the Swiss digital music distributor Octiive. 🎶
With an 80,000+ asset catalog covering vibrant sounds from Reggaetón to Música Mexicana and Afrobeats, GoDigital Music under Lauren's wing is set to remix the industry. So, keep your eyes and ears open, because GoDigital Music is about to drop some serious tracks!