Hey music fans! 🚀 Get ready for some electrifying news as Italy's own Artist First partners with AWAL, the artist development powerhouse owned by Sony Music Entertainment! This dynamic duo announced their collaboration on Thursday, and it's set to shake up the Italian music landscape like never before.
Here's the scoop: Artist First, the Milan-based music maestro known for teaming up with top Italian acts like Salmo, Gemitaiz, and Gazzelle (to name just a few), is now officially joined at the hip with AWAL. That means more global exposure for your favorite Italian artists, who'll now have access to not just the boot-shaped peninsula, but audiences around the world! 🌍🎶
Why's this deal so epic? Well, Artist First is not only about tunes. They dish out digital and physical distribution, artist management, merchandising, and even host live gigs through A1 Concerti. With over 50 No.1 hits and a pile of Gold, Platinum, and Diamond awards, they're a force to be reckoned with!
CEO Claudio Ferrante is pumped about the collab, saying, “This strategic partnership is our ticket to global stage performances and dopest drops. We’re totally revved up to vibe with new crowds and showcase the talent we’ve got right here in Italia.” Adding that they'll keep their creative independence means you can expect more awesome and authentic sounds coming your way.
Joining forces with AWAL, known for its dedication to empowering artists, both teams are ready to bring fire to the Italian scene. AWAL's CEO Lonny Olinick shares our excitement, stating, “Teaming up with Artist First means uncorking Italy's incredible music potential and diving into a market that's buzzing with digital growth and creativity!”
And get this – AWAL isn't just stopping at Europe. They recently rocked the scene by expanding into the Middle East and India, proving they're on a global takeover mission!
According to the latest beats from Italy's music industry, the market boomed by a whopping 9.7% YoY in 2025, and streaming skyrocketed too. This is the perfect landscape for a collaboration like this to thrive.
So, keep those playlists ready because Artist First and AWAL are about to drop some serious music magic that'll have you rocking out – Italian style! 🎸🇮🇹