HYBE AMERICA Transforms to Blue Highway Records, Welcomes Jake Basden as CEO!

Hey, music lovers! Get ready for an epic rebrand in the world of tunes, because HYBE AMERICA's Nashville hub is stepping into a new groove as Blue Highway Records! Formerly known as BMLG, this new identity comes with a fresh vibe and a killer line-up of country, Americana, and roots rock artists set to shake things up!

And who's leading this cool new journey? None other than Jake Basden, the music mastermind who knows how to rock the industry! Jake’s got some serious cred, having worked with superstars like Kacey Musgraves, Brandi Carlile, and Little Big Town at Sandbox Management. He's also got experience from working alongside legends like Taylor Swift and Steven Tyler back in his Big Machine Label Group days.

So, what about the music? With Blue Highway Records, get ready for some of the biggest names in the biz to hit your playlists, including stars like Thomas Rhett, Brett Young, Carly Pearce, and Midland. Plus, they've got some major distribution talent like Riley Green and The Band Perry to keep things rolling!

This move comes after Scott Borchetta stepped away last week, leaving a big legacy at Big Machine Records. But no sweat! Jake Basden is ready to fill those shoes with a modern twist, ensuring Blue Highway Records rises to new heights!

Isaac Lee from HYBE AMERICA says it all: “We were looking for a visionary leader who puts artists first. And with Jake’s deep Nashville roots and fresh digital-age strategies, Blue Highway Records is heading for an unforgettable ride!”

Hit the highway with us because Blue Highway Records is set to bring even more rhythm to Music City. Stay tuned for the magic Jake will unfold!