Get ready for the ultimate BTS comeback in 2026! After completing their mandatory military service, the worldwide K-pop icons BTS are gearing up to drop their fifth studio album, ARIRANG, on March 20. But that's not all – HYBE, the powerhouse behind BTS, is planning the biggest K-pop tour ever! Imagine 82 shows across 34 cities globally, kicking off with a bang that you can watch live on Netflix, thanks to their new deal. Plus, fans can dive behind the scenes with a documentary about the album's creation.
While we're all buzzing over BTS's return, there’s more happening behind the scenes at HYBE. They announced record-breaking revenues last year – we're talking KRW 2.65 trillion (that's USD $1.86 billion) – but they've also faced some bumps along the road with a drop in operating profit.
HYBE's big boss, CEO Jason Jaesang Lee, revealed some reshuffling in the U.S. division. With around USD $140 million in losses during restructuring, they're swapping to a fresh label-based model to stabilize profits and focus on long-term growth. The changes kicked off with big names exiting, like Scooter Braun and Scott Borchetta, though they’re keeping the Big Machine Label Group’s distribution, publishing, and artists like Thomas Rhett and Carly Pearce.
Despite the shake-ups and accounting losses (don't worry, no actual cash flow harm here), HYBE is confident that their US strategy will pay off, especially with rising stars like KATSEYE shining on the global stage. So, stay tuned, because 2026 is looking like the year of BTS and major moves for HYBE!