Major Labels Strike Back: Spotify's Big Shift in 2025!

For years, the word on the street was that the titans of the music world—Universal, Sony, Warner, and their indie pals at Merlin—were slowly losing their grip on Spotify's global stream share. But 2025 served up a twist that no one saw coming!

After a steady decline from a whopping 87% in 2017 to just 71% in 2024, these superstars scored a comeback with their market share jumping up to 72%! It's a small leap, but in the music biz, a single percent can feel like a whole chart-topping hit.

So, what's the buzz all about? Well, let’s just say majors still have their mojo when it comes to global music plays. That’s right, folks—Spotify's annual report revealed that in 2025, the big leagues reclaimed their mojo with style and a touch of musical magic.

Helping the rebound, Bad Bunny's DeBÍ TiRAR MáS FOToS, distributed by The Orchard, was Spotify’s most-streamed album globally. And oh, those chart-busting tracks? A playlist of pure major label power! From K-pop's Demon Hunters soundtrack to Billie Eilish’s Hit Me Hard And Soft, these record label giants showcased their megastar muscle.

But don’t count the indies out just yet. With non-major labels still owning 28% of the global pie, artists working with companies like DistroKid and Empire are definitely still making some noise.

While the big labels rocked Spotify in 2025, the world of streaming keeps spinning faster than a DJ deck. Who’s next to climb the charts? Only time—and a bunch of catchy tunes—will tell!