Last Thursday, Milk & Honey and Reservoir took LA by storm with their annual 'Award Season' rooftop party at the Petersen Automotive Museum, becoming the ultimate pre-GRAMMY hangout! The sun was shining, the city skyline was lit, and the energy was unmatched as industry powerhouses mingled on the rooftop, exchanging stories and enjoying the vibe.
This wasn't your everyday gathering - music bigwigs and creative geniuses were rubbing shoulders everywhere you looked. Spotted among the crowd were names you need to know like ABKCO’s Alisa Coleman, BMI’s own Mike O’Neill, TikTok’s trendsetting Tracy Gardner, and even Yungblud's manager Tommas Arnby from Special Projects Music. That's a lineup you'd only catch in Hollywood, right?
The superstar scene didn’t stop there! A-listers like Joey Bada$$, T.I., and Adam Lambert made this a party no one wanted to miss. The entire event was buzzing with excitement and anticipation as the GRAMMYs approached. From the rooftop views to the electric company, it was a real who's who of the music industry.
Thanks to the generous contributions from cool sponsors like SoundCloud, TikTok, Splice, and more, the vibe was full of creative energy and possibilities. There were delicious bites, drinks flowing from Caymus Vineyards, and Cohiba bringing the flair with a cigar bar that had everyone talking.
Lucas Keller, Milk & Honey’s founder and CEO, expressed his thrill at hosting the epic 10th-year celebration, teaming up with Reservoir and the awesome folks at Music Business Worldwide. "Our annual pre-Grammy party is always a great way for us to bring our friends together," he shared. It's clear that this bash has become the place to be if you want to mix and mingle with the best in the biz!
Want to catch a glimpse of the action? Check out our slick video and the hottest shots capturing the party magic. This might just be your ticket to the scene next year. See you there!