Hey BSB fans! 🎶✨
The legendary Backstreet Boys are back and taking over the 2026 Super Bowl ad scene with a cool new twist on their classic hit 'I Want It That Way', all thanks to T-Mobile! Filmed right in the heart of New York City, the shoot faced some unexpected drama with a looming snowstorm—turning what was supposed to be a two-day shoot at T-Mobile's Times Square flagship into a one-day, all-hands-on-deck adventure! 🚀❄️
But here's the scoop: Nick Carter revealed to Billboard that the winter chill hit just as they began filming, with temperatures plummeting to a frosty six degrees. Every time those store doors opened, it felt like stepping into an arctic hurricane! Talk about dedication! 💨🧊
Carter spilled the details on the jam-packed day, saying, “It was a lot of fun, but it was also a lot of work — good work. Producers were incredible. Everybody had a lot of fun. Everybody was really creative.” Kevin Richardson chimed in about the awesome teamwork, calling it a “great collaboration.” 🤝✨
With a snowy NYC backdrop and nearly 50 ecstatic extras (hello, BSB fans! 🕺), the commercial promises to bring laughter and some serious energy to your screens during the big game. Filmmakers Panay Films and director Steve Pink, along with talents like Druski and Pierson Fodé, ensured this shoot is not one to miss. Plus, there's a hilarious cameo by Machine Gun Kelly that ties it all together at the end! 🎥🎬
AJ McLean shared a fun tidbit, revealing that they wrapped close to 2 a.m. while the young actress shooting with Machine Gun Kelly had to keep her energy high even into the late hours. Now that’s commitment! 🌟💪
Before hitting the set, BSB worked hard in the studio to lay down some fresh, fun lyrics especially for this ad. Howie Dorough shared, “We recorded several different versions of the different takes and the lyrics.” We can’t wait to hear them all! 🎙️🎶
So, gear up because this Super Bowl Sunday, on Feb. 8, T-Mobile’s got a treat that’s “better over here” with a fresh, lively take on what it means to choose your wireless wisely. And it's all wrapped up with the nostalgic magic of the Backstreet Boys! 💜🏈🎉