Hey Swifties and music lovers! Get ready to experience Taylor Swift's latest magic as the pop star is set to unleash her new music video for 'Opalite' exclusively on Spotify Premium and Apple Music this Friday, February 6, at 8am ET! 🎶✨ That's right — if you're subscribed to these platforms, you're in for a treat before everyone else.
But wait, why the delay on YouTube till Super Bowl Sunday (February 8)? Taylor's playing it smart! By windowing the video premiere on subscription-only services, she's ensuring every view counts triple-time for her chart rankings — a masterstroke considering recent changes in how streams are counted!
Choose to wait for the YouTube drop or dive right in on Friday — the choice is yours, but one thing's for sure, 'Opalite', which is the second single from her chart-topping album The Life of a Showgirl, promises to dazzle! Remember when the album smashed records by debuting at No. 1 on the Billboard 200 with a mind-blowing 4.002 million equivalent album units? 🔥 It was a history-making moment that even toppled Adele's '25'.
And for those who love to collect, Swift's got something special: hop over to her online store where a blue pearlescent Opalite 7-inch vinyl is up for grabs on pre-order for just $10.99, but only for 48 hours, so don't miss it!
Now, some insider scoop on the industry: YouTube’s recent exit from contributing data to Billboard means platforms like Spotify and Apple Music got the upper hand. Lyor Cohen, YouTube’s big boss of music, wasn't too pleased about how the new system values paid streams way more than free ones. Basically, it used to take 1,250 paid streams or 3,750 ad-supported streams to equal one album unit. Now, it's lighter, with 1,000 paid or 2,500 ad-supported.
These changes mean Taylor’s smart move ensures every stream of 'Opalite' counts even more towards the Hot 100! 🚀
So, are you ready for Taylor Swift's epic visuals and her continued world domination? Mark your calendars and get those subscription logins ready — it's going to be one for the books!