Get ready to ride the rhythm! 🎶 Stockholm-based music streaming powerhouse, Soundtrack Technologies, is turning up the volume on background music. They've just snapped up Ambie from the UK and Tunify from Belgium and the Netherlands. It’s a beat-boosting move that brings us all a step closer to the future of in-store sound vibes! 🤘
Already a big name since its Spotify Business days, Soundtrack has built a massive library of over 125 million tracks, jamming across 75 countries. And now, it’s tuned into the UK and Benelux markets. RRocking! 🌍🎧
So, what’s the big beat about these acquisitions?
Ola Sars, the cool founder of Soundtrack, says it’s about catching those local music vibes and creating a global party. “Music is universal, but business is local,” Ola adds. So, by bringing Ambie and Tunify under Soundtrack’s groove, they're hitting the right notes in creating a musical melting pot. 🤝🎶
Imagine walking into a Four Seasons hotel or a Dr. Martens store and tapping your feet to tunes tailored by Soundtrack’s AI-driven platform. Talk about mood-lifting tunes at your fingertips! 🏨👟🎵
Ambie already sets the musical mood for hotspots like Hilton and Hyatt hotels in the UK. Meanwhile, Tunify has its beat in Belgian and Dutch hearts. With this exciting team-up, these vibes will keep flowing through Soundtrack’s cutting-edge tech, serving up a special blend of AI beats and local sound flavors. 🎤✨
The music-for-business world is a big deal—imagine 100 million places worldwide turned into boogie zones, promising a $40 billion potential! Soundtrack has its sights set on this mega-stage, with their speaker-shaking potential now supercharged with $15 million more to keep the groove going. 💸
(P.S. Ola Sars also co-founded Beats Music way back when, so he knows a thing or two about shaking things up!)
So, keep your ears open and your playlists updated because Soundtrack’s next track is about to play, and it’s going to be epic! 🎉🎧🚀