Live Nation is on a roll! The entertainment giant has just inked a deal to snatch up ForumNet Group, a major Italian venue operator, adding some epic spots to its already massive lineup of venues. This marks Live Nation's third big buy in just a few weeks, and it's all about cranking up their international presence!
On Tuesday, February 3, Live Nation announced the epic news, bringing Milan’s legendary Unipol Forum into their standout portfolio. While they’re keeping the exact price tag a secret, this new addition is sure to electrify the concert scene. Fresh off their January takeover of Paris La Défense Arena and their majority buy in Peru’s Bizarro Peru, Live Nation is serious about dominating the stage!
ForumNet Group has been the heartbeat of Milan’s live scenes since 1990, with the Unipol Forum packing in nearly 2 million excited fans annually! Hosting gigs from icons like Vasco, Cremonini, Tiziano Ferro, and Marco Mengoni, this venue is legends-friendly. Plus, it's the home of the Armani Olimpia Milano basketball team and is gearing up for the 2026 Winter Olympics skating events – talk about versatility!
So, what’s next? Live Nation is set to give the Unipol Forum an upgrade blitz, improving fan experiences and going green with eco-friendly initiatives. They’re also taking over Teatro Repower and the open-air Carroponte venue, ready to blow everyone away with up to 12,000 visitors!
Roberto de Luca, Live Nation Italy’s top man, is pumped about the fresh journey, saying, “We’re stoked to welcome these epic Milan landmarks to the Live Nation family and hook them up for an unforgettable future. Our vision is to keep bringing you closer to your favorite artists and creating mega-memories for fans everywhere!”
Over at Bastogi Group, Marco Cabassi is just as thrilled. He emphasizes that teaming up with Live Nation means these spots will be at the heart of Milan's action for years to come, inviting music fandom and artistic magic from all corners of the globe!
This latest venture sits pretty in Live Nation's quest to boost their game across Europe and Latin America, rocking deals worth millions in places like Argentina too! Watch this space and get ready to experience music like never before!