Hey music lovers, buckle up because one of the most legendary names in the music biz is making a killer comeback! JIVE Records, the powerhouse that rocked our playlists with artists like A Tribe Called Quest, Aaliyah, Backstreet Boys, and Usher, is hitting the scene again, ready to shake things up in a major way 🚀.
Heading up this thrilling relaunch are music moguls Mike Weiss and David Melhado, fresh out of their fantastic success at indie platform UnitedMasters, where they helped artists like Brent Faiyaz and NLE Choppa climb the charts. Now, they're on a mission to prove that JIVE's got what it takes to redefine pop and hip-hop once more.
Running the show from Sony Music's hub in New York City, Weiss and Melhado will report to RCA Records Chairman and CEO, Peter Edge, and COO, John Fleckenstein. What can we expect? A new wave of signings across every beat and genre, all while honoring JIVE's roots and iconic indie spirit. Dave Melhado put it best: 'We're here to shape culture.'
With an artist-first perspective, they're determined to prioritize creative freedom and fairness for artists, blending innovation with JIVE's legendary legacy. As Peter Edge of RCA Records puts it, Weiss and Melhado's sharp instincts and talent discovery skills make them the perfect duo to kickstart JIVE's future adventures.
This epic relaunch follows RCA's deal with Bourne Creatives for developing new artists and comes as a promise of fresh, exciting music adventures to strum up our playlists once again. Here's to JIVE Records' next sensational era!