🎉 Get ready to sweat it out, India! 🎶 Apple Fitness+ is officially here, and it's bringing a massive jolt of musical energy to your workouts, thanks to a game-changing partnership between PRS for Music and the Indian Performing Right Society (IPRS). What does that mean for you? An epic mix of workouts from top artists like Taylor Swift, Bad Bunny, Kendrick Lamar, and Beyoncé!
Under this cool collab, IPRS is handling the licensing in India, while PRS for Music sorts out all the techy stuff - making sure the songs you love get matched with registered music works and that royalties reach your fave creators faster than ever!
💡 Sami Valkonen, the big boss of international biz at PRS for Music, is pumped about the partnership. He called it a blueprint for how cross-border licensing should rock! By teaming up local know-how with PRS's global superpowers, they're zipping royalties directly to those who make the music, cutting out needless currency conversions.
👫 Rakesh Nigam, the CEO of IPRS, is thrilled too, saying this collab shows their commitment to making sure all those awesome songwriters and composers get their fair share. With Apple Fitness+ so dependent on music, these new licensing agreements ensure everyone gets the paycheck they deserve.
💪 For just ₹149 (about $1.66) a month after a free trial, subscribers in India get access to amazing workouts. Whether you're into cycling, dance, yoga, or a heart-pumping HIIT sesh, Fitness+ has 12 workout types waiting for you. Plus, with personalized tips and features like Audio Focus, you’re guaranteed a workout routine that gives you that perfect blend of fitness and rhythm!
🌟 Since its debut in 2020, Apple Fitness+ is now available in nearly 50 countries. According to Apple’s Jay Blahnik, the seamless integration across all Apple devices ensures you’re always tracking your progress in real-time.
So, what are you waiting for? Lace up those sneakers and let the beat move you! 💥