Hey, India! Get ready to crush your workouts because Apple Fitness+ just danced onto the scene with some seriously exciting beats!
Thanks to a fab new partnership between PRS for Music and the Indian Performing Right Society (IPRS), Apple Fitness+ is now rockin’ in India! What does that mean for you? Well, all those killer music tracks you love to sweat to—from artists like Taylor Swift, Bad Bunny, Kendrick Lamar, and Beyoncé—are now part of your fitness journey!
Why should you care? This partnership speeds up how royalties get to music creators, so every squat or downward dog you do helps support your favorite artists! Talk about a win-win!
Sami Valkonen, the Chief International Business Officer at PRS for Music, is stoked about this cross-border collab, saying it’s a new way to make sure tunes hit quicker and creators get paid fast!
Even Rakesh Nigam, CEO of IPRS, is on board, highlighting how this partnership will boost the licensing scene and ensure songwriters and composers get their fair share!
And, heads up: New apple pickers in India can groove to a month of Fitness+ for free, after which it’s a cool 149 rupees monthly! Plus, there’s Audio Focus—a feature that lets you pick between vibing to your workout playlist or focusing on your trainer!
Whether you’re into kickboxing, cycling, or meditating with rhythmic jams, Apple Fitness+ is your ticket to a pumped-up, musical fitness journey! So, are you ready to hit play and make some noise?